So what is TrueParallel: conversation with a third grader.
10 year old: “Dad, what is TrueParallel?”
Me: “A company that helps other companies communicate on the Web, social media sites and mobile phones.”
10 year old: “Web sites?”
Me: “Yep, and iPhones and Blackberries and Facebook and Twitter and some other stuff too.”
10 year old: “What’s the other stuff? ”
Me: “Well, we also help big companies figure out the best things they can do online to make the biggest difference. We call it strategy and tactics. ”
10 year old: “Like what? What’s strategy?”
Me: “Well, we helped a big insurance company figure out what the Web should do for them exactly and beyond that, the best way for them to get it all done. Strategy is what you do to figure out how to win a war. A tactic is what you do to win a battle that will help you win the larger war.”
10 year old: “What else?”
Me: “We are now helping a big university in Raleigh figure out how to help them meet their goals by using the Web, mobile phones, games and social media.”
10 year old: “Do they pay you a lot to do this?”
Me: “No. We have figured out how to get stuff done pretty quickly so it doesn’t cost an arm and a leg.”
10 year old: “How much do arms and legs really cost?”
Me: “Ask your mom.”