TrueParallel

Every company wants the answer to this question. We think we have our answer.

How do we deal with the challenge of getting clients to see our offering as valuable? How do we help them see us as an investment and not a cost? And how do we get our clients to see the impact our offering can have to their existing team and bottom line? Here’s how TrueParallel does it.

First, we have a philosophy about our approach that has truly separates us from the pack. We cut through the BS and focus diligently on Speed, Quality, Flexibility and Cost. That’s it! Nothing else matters.

Speed refers to the clip at which we respond to our clients’ needs. It means how well we jump on the challenges presented to us, how quickly we engage our strategy, design and development teams. It refers to how fast we are prototyping and wireframing our ideas and getting them in front of our clients.  That is part of our M.O. and our heritage. Our clients see tremendous value in our fast and smart delivery of wireframe prototypes of ideas that were hatched in meetings only a week prior, sometimes days.

Quality is about how well our strategy, design and development holds up and addresses the real needs of our clients and their stakeholders. It is also about the simplicity and strength of our code.

Flexibility refers to how well we can react to the real pressures of our clients and the environments we work in. If our client calls us and says, “hey, I know I told you that the widgets on the home page need to be replicated on twelve other pages, but now its twenty five.” Our response is, “Okay, cool. We’ll get right on that.” And with a true partner mindset we do what we say. No nickling and diming our clients. While we are a for profit entity, we have to be partners toward a common goal.

Cost is simply about making our services competitive. Through our Yekaterinberg, Russia office, our dedicated team of technologists are providing premium skillsets that allows us to control our production costs unlike any other on the market so we do more work for your investment. In many cases, most of our development work is done while we are sleeping and many support request are complete when you wake up.

Second, we have flipped the client vendor relationship mentality on its head. Instead we think of our relationships as co-investments.

This means our work ethic and overall mentality is different. Not only our our clients invested in us but we are invested in them, beyond just being customers. We find it makes us more invested in everything they do and, In turn, we end up operating as unified team. For example, if we have a client that we believe in wholeheartedly and they are not able to budget what we know it will take to move the needle for them, we think of them as an investment. In other words, we look at these opportunities as a relationship investments.  We can do that because of the cost efficiencies gained with our development operations. Yes, we have to make a profit to keep the operation going, but when our work yields successes for our clients, they always return the favor. It never fails us. Its all in the mindset.

Third, we have structured our business to support top Web shops.

We have found that every incredible corporate and agency Interactive group out there needs support. Whether they have too many projects in their pipeline or they are over-subscribed in their .NET area or they have no people able to code Flash, PHP or Ruby on Rails, we are able to step in with a manageable and predictable outcome. Our partners always know they are going to plug into our group and get really smart, really fast outcomes at a great cost.  We have structured our support service around the needs of our partners. We know how they work, solve problems and deal with P&L. We understand that and treat our clients like investors, we are truly a great “snap-on” fit.

We’re always here and ready, like an extension of the team just down the hall, awaiting your next challenge.

You can’t beat that!